SEO Case Study for a photography website.

Project Details

RankUpper SEO Team conducted an SEO campaign for, a photography blog website, with the goal of increasing organic search traffic and establishing the website as an authority in the photography niche. The strategy included keyword research, on-page optimization, content creation, and technical SEO. The campaign resulted in significant improvements in search engine rankings, organic traffic, and website authority.

Here’s an SEO case study for, a hypothetical photography blog website:

Background is a blog website that provides tips, tutorials, and resources for photography enthusiasts. The website was newly established, and we started it from a fresh background.

Project Goals

The goals for this SEO campaign were to increase organic search traffic to the website, improve search engine rankings for targeted keywords, and establish as a trusted authority in the photography niche.

Website Development & Technical SEO

At RankUpper we have in house web developer team. Our team developed this website very well, it was completely error free development and there were no technical issues.

We know that it was excellent but further we conducted a technical SEO audit of the website, identifying and fixing any technical issues that may be hindering the website’s search engine performance. But we have not found any error.

Executing the Strategy

The SEO strategy for included the following key components:

Keyword research

The first step was to identify target keywords that would drive relevant traffic to the website. Keyword research was conducted to identify the most relevant, low and high-volume search terms for the photo industry. We have used a combination of tools, including Google Keyword Planner, Ahrefs, and SEMrush, to identify high-potential keywords with reasonable search volume and low competition.

On-page optimization

Once the target keywords were identified, we optimized the website’s pages and content to better align with the target keywords by optimizing title tags, meta descriptions, header tags, internal linking, content, and visuals. Additional content was created to target long-tail keywords and provide value to users.

Content creation

To further boost the website’s relevance and authority, we created new content that was optimized for the target keywords. This included blog posts, creative ideas, reviews, guides, and tutorials that provided value to the website’s target audience.

Link building

We haven’t used our link building strategy here in these 6 months, because this project had a content-based strategy. But we have a plan, after 6 months we will implement our link building strategy to improve the website’s authority and credibility.

Project Results

The SEO campaign was successful in achieving our objectives, with significant improvements in search engine rankings and organic traffic. The strategy focused on improving on-page optimization, and quality content publishing.

The results of the SEO campaign were impressive:

  • Organic search traffic increased by 3.5k+ as Ahrefs reported within the first 5/6 months of the campaign.
  • 5000+ pageviews as Google Analytics report.
  • 1.66K total clicks with 267K total impressions.
  • The website’s search engine rankings improved significantly for the target keywords, with several keywords moving from
  • page 3 or 4 of the search results to page 1 or 2.
  • established itself as a trusted authority in the photography niche, with increased engagement and
  • followers on social media.

Report Screenshots:

6 month improvement
Google Search Console
Google Analytics
Organic Traffic
Organic Keywords

Final Thought

This SEO case study demonstrates the power of a comprehensive, data-driven SEO strategy for a blog website. By focusing on keyword research, on-page optimization, content creation, link building, and technical SEO, was able to dramatically improve its organic search traffic, search engine rankings, and authority in the photography niche.