How to Drive Traffic to Shopify Store: From Zero to Hero

Not getting the desired success with your Shopify store? Then, learn how to drive traffic to the Shopify store, and see your business boom with sales and profit.

Jan 26, 2024

Starting your journey on Shopify can be quite challenging in the beginning. The competition here is stiff it takes a lot of effort to beat the competition and stay ahead in the game. 

A key factor that can become a strong competitive edge for you is knowing how to drive traffic to Shopify stores. You can’t expect to become successful with Shopify if you fail to drive traffic to your store. 

That’s why, we bring you the ultimate guide to driving traffic in your Shopify store. Following this guide and the process involved in it, you can easily pave your way to Shopify success from zero to hero. Let’s get going. 

What Is The Meaning Of Driving Traffic To A Website?

What Is the meaning of driving traffic to A website

Traffic usually refers to the engagement your website receives in terms of users. It determines how many people have visited or used your website at a certain period. 

Driving traffic to your website simply means doing things that bring more people into it. It’s about creating that interest that attracts people to visit your website in the hopes of finding something valuable out of it. 

The goal of every website is to get as many people as possible to visit it. Whether it be a blog, an e-commerce website, a media website, or any business website, driving traffic is a basic necessity for it. 

Now, the real question is why do you need traffic on your website? Well, the straightforward answer is to get ranked higher in the search engines to stay ahead of the competition. Because all the search engines, use the traffic metric to determine how useful or valuable the website is. 

According to Siteefy, 3 new websites are being created every second. So, if you want to get ahead in such stiff competition, you have to drive more traffic than others. 

In short, driving traffic and getting more people to visit your website, is the only way you can profit from it. And in the world of websites, more traffic means more potential to earn money. 

Why Is It Important To Push Traffic To Your Shopify Store?

Until now, we just talked about website traffic and driving them to your website. But as a Shopify store owner, you may wonder, how pushing traffic benefits you and why is it so important. 

Well, there are plenty of reasons. Some of the basic ones are:

  • More selling opportunities

Here’s the thing, the purpose of any Shopify store is to sell as many products as they can. But there is no way to sell if no people are visiting the store, right?

Now, that’s the most basic reason for you to push traffic to your Shopify store. With more traffic your store will get more opportunities to convert, resulting in higher sales.

  • Ahead of the competition 

If you have a lot of traffic in your store, you can easily be ahead of the competition, especially if you have a small business. Because almost 21% of the small businesses suffer from low website traffic.

So, when know how to drive more traffic to Shopify stores, you will have a clear advantage over your competition.

  • Scaling the business

Scaling up your business is all about increasing your sales and getting more customers in your store. By pushing more traffic to your Shopify store, you can get more opportunities to increase your sales.

All you will need are the right conversion strategies, and you can easily get a pretty high sales number. But to do that, you will need to have the traffic first!

  • Increasing brand recognition

Lastly, with increased traffic, you can increase your brand image. As more people get to know about your Shopify store, it starts becoming popular for the products you sell.

More traffic on your store, also makes it a favorite for the Shopify algorithm resulting in your store being highlighted more. With more online presence in your store, your brand is bound to get well-known.

The Essential Questions You MUST Ask to Increase Website Traffic

Whenever you think about driving traffic to your website, you need to ask yourself some questions. The answers to these questions will help you figure out the strategies and actions that lead to getting more traffic.

Here are the questions you have to ask yourself:

Who are your target customers?

The first thing to do is figure out who is your target customer or audience. It will give you the base to come up with all the other marketing ideas and strategies you can use to increase website traffic.

What are the competing websites doing?

Next, you have to see what the other websites are doing. You can try to understand their strategies and see what’s working and what’s not. Use the information to create new strategies for your business. 

Which marketing channels are you using?

Are you using the most effective marketing channels for your business? It’s important to know if you are optimally using all the mediums that can grow your business rapidly. Whether it be organic traffic through SEO, or paid advertisement on social media, using the right channel is key.

Are you using high-quality content?

To receive the maximum traffic on your website, content is king. With high-quality content, you can drive a lot of traffic. So, always ask yourself if your content or product is of high quality or not.

Is your website designed and optimized well for conversions?

Just having a website isn’t enough, you need to have a website that also converts. If the website is good enough for conversion, it’s bound to bring in more traffic.

How Do I Drive Traffic to My Shopify Store?

This is the part you have been waiting for. Here, we will take you through several methods that can easily help you drive traffic to your Shopify store. Try them out and see your business booming rapidly!

Set Up Free Product Listings on Google

If you are wondering about how to drive free traffic to the Shopify store, then Google product listings are the perfect answer for you. You can simply create a product listing that will appear on Google search to make you more visible.

All you need to do is set up a Google merchant account. Connect your store to the merchant center. Then, simply optimize your product listing with the right and engaging keywords and images. Use competitive pricing for better reach and conversion.

Boosting Your Organic Search Ranking (SEO)

Optimizing your Shopify store with the best SEO strategies is a great way to increase organic traffic through organic reach. It also has a higher rate of conversion since people will be visiting your store out of their interest.

To reach the target customers organically, you need to find the right keywords, optimize your Shopify content with them, and use backlinks to promote authority. Having an SEO-friendly structure is always a bonus.

Create Amazing Paid Campaigns

While organic traffic leads to higher conversion, paid campaigns can bring you more visibility quickly and easily. You can run ads on various platforms including Google, Facebook, Instagram, etc, to promote your Shopify store. 

An effective campaign starts with defining the goals, and then setting a budget to accomplish the goals. Then, you choose your target and create convincing copies for them. 

Create an Email Newsletter People Read

If you can create an engaging and outstanding email newsletter, you can easily increase the traffic and conversion on your website. It helps you build relationships with your present customers and some potential customers who have already subscribed to the newsletter.

Using an effective newsletter is all about creating informative content that is also engaging. And when you send that, make sure to segment your audience properly. Catchy subject lines and clear call-to-action buttons can always boost effectiveness.

Discount codes and offers to Get More Deals

Who doesn’t like to purchase products at a discount price, right? Use incentivized purchases as a marketing medium to attract new customers and increase traffic to your store. It’s a great way to make your store and product known to the audience.

You can use coupon codes, discounts on purchases, or even promotional codes to lure customers and engage with them in various ways.

Launch a Customer Loyalty Program

Customer retention can be a great way to increase the traffic to your website. Use reward systems for customers who repeatedly buy from you and include them in a loyalty program of your business.

There are various ways to introduce a loyalty program structure. It can be a point-based program or a tier-based program. Upon certain levels, provide them rewards like discounts, free shipping, or exclusive perks.

Build a Referral Program That Works

Referrals are great for marketing your business to others. Encourage your loyal customers to refer your Shopify store to their closed ones, and offer them some incentives. For every successful referral, they should get a reward.

Create a Successful Email Marketing Campaign

While email marketing isn’t as effective as it used to be, it’s still a pretty strong tool if you can get it right.

Using the right kind of marketing strategy you can stay connected with your customers and promote your products through email campaigns that target your preferred audience.

Find the Right Digital Influencers

Partnering up with a digital influencer can be an excellent way to drive more traffic into your Shopify store these days. Look for influencers who are quite popular in your niche and who work with your products a lot. This way you will get the right kind of traffic, that also converts later on.

Get Podcast Sponsorships that Fit Your Brand

Another great way to promote your Shopify store and increase traffic is to sponsor podcasts. Because podcasts are becoming quite popular, and if you can target the right podcast that aligns with your niche, you can reach a lot of people with it. 

5 Reasons for Low Traffic in Your Shopify Store

5 reasons for low traffic in your shopify store - Infographic

Sometimes it’s not about what you are doing right, it’s about what you are doing wrong. 5 typical reasons might be stopping you from getting your desired traffic in your Shopify store. 

1. Your store lacks visibility

One of the main reasons for you to have low traffic is that, you are not visible enough to the audience. It can be due to poor SEO, undefined brand identity, or simply not utilizing the marketing channels properly. Find out the issue and work on it.

2. Difficulty in conversion 

If your store doesn’t have the features to ensure smooth conversion, then you will surely struggle with traffic. A complicated website design that’s difficult to navigate or not visually appealing can cause customers to sway away from the website. Ensure ease of conversion in your Shopify store. 

3. Low-quality content

Just like we said earlier content is king. If you have low-quality content, you can never attract people to your Shopify store because they won’t be getting the value they want. So, make sure to use high-quality content that provides good value and benefits to the visitors. 

4. Not targeting the right audience 

There is no way to increase traffic to your website if you are going to the wrong people with your business. The wrong audience will never value your efforts, content, or your product. Make sure to target the right audience, to make them visit your website and increase traffic. 

5. Technical problems 

Basic technical problems in your website can drive traffic away from your store instead of driving them in. Issues like high website loading speed, non-mobile responsive websites, and buggy websites can harm your website traffic. 

How Much Does A Shopify Store Make?

It’s pretty difficult to tell the exact number of how much a Shopify store can make. Because there are plenty of factors that go behind making money on Shopify. 

Based on a study, the average earning for a Shopify store is around $72 per customer. The research also disclosed the higher end and the lower end of the income. 

For the high-paying Shopify stores, the earnings can go up to $149 for every customer. Whereas the lower end of the spectrum is around $44 per customer. 

In general, the earnings of a Shopify store are profitable if you have the factors perfectly aligned with your business.

FAQs About Driving More Traffic to Shopify Store

Still, have some curiosity regarding driving more traffic to the Shopify store? Then, check out some of the frequently asked questions we have answers here. This should clear out all your confusion.

Are Shopify stores still profitable?

Yes, Shopify stores can be very profitable if you can use the right strategies for your business. It mostly depends on factors like niche, traffic-conversion rates, cost management, and the business model you use. With the perfect strategies, Shopify stores can be quite profitable.

Why am I getting traffic to my Shopify store but no sales?

Well, there can be plenty of reasons why you are not getting sales even after having high traffic. Those include:

● Problems with the conversion method in your Shopify store.
● You are not targeting the right customers for your business. 
● The product you sell doesn’t align with people’s needs. 
● Maybe you have comparatively high pricing in your product niche

Why do so many Shopify stores fail?

A lot of Shopify stores tend to fail because of not having a proper plan, poor store management, ineffective marketing strategies, and a lack of investment.

Does Shopify Advertise Your Store?

No, Shopify itself doesn’t advertise any store directly. They only offer tools and mediums that can help you advertise your store to the audience. These tools include SEO tools, email marketing tools, educational resources, and an app store.


Bring in promising success to your Shopify store by driving a lot of traffic to your website. With high traffic, you are giving your store the chance to have a high sales number.

Now that you know how to drive traffic to the Shopify store, you can easily follow the path and get the desired success in your store.

Keep in mind that, it’s not the shortcut to success, you have to be patient with it and trust the process. Once you can do that, you are bound to succeed with your Shopify store.

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    Biplab Debnath

    Biplab Debnath

    Biplab Debnath is a tech-savvy, intuitive digital marketing specialist with experience in SEO, SEM, SMM, etc. His keen-eyed evaluates the objectives of a digital marketing campaign and, most of the time, hits the point of conversion and successfully converts through the sales funnel. He unquestionably excels at data-driven thinking, analytics, and communication, allowing him to clear up any confusion and expertly harmonize all of the marketing elements.

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