Top Selling Products on Pinterest – Best Products to Sell on Pinterest in 2024

Are you confused about which social media sites might rescue you from drowning in the ocean of e-commerce? Pinterest can be, without a doubt, your best choice! Indeed, a single thought crosses your mind: ‘How?’

Pinterest is undoubtedly a sale-oriented online platform currently for E-commerce companies. According to recent surveys, over 95 % of Pinterest users have browsed things on Pinterest, and over 90 % have purchased something from there. It is a hotspot for both buyers and eCommerce shoppers.

So, we scooped up some relevant data on top selling products on Pinterest to assist you in setting up your eCommerce store. Let’s walk through it.

Why is Pinterest so popular among eCommerce owners?

Pinterest’s popularity stems primarily from its storehouse of inspiring ideas. You may search the vast pin collection on Pinterest, the visual discovery engine, to locate your preferred ideas. Make boards and organize your favourite pins, making them easy to find when needed.

You know, it had 231 million active users in 2018. By 2021, the amount had climbed substantially, reaching 454 million, estimated to be 433 million in the most recent quarter. Additionally, it’s becoming increasingly popular across various groups, including Millennials, Gen Z, men, women, parents, fashionistas, and anybody with a DIY mindset.

However, these are the fundamental aspects of Pinterest. There are additional facts concerning it-

Pinterest overtook the fastest-growing sharing medium in 2013, E-mail, and climbed up to the second-highest social referral site. The great content on Pinterest has a better chance of acquiring more audiences organically, eventually boosting visibility and contributing positively.

To find inspiration about any concept, brand, or product, users come over here mostly. According to one recent study, 43 % of individuals prioritized linking with merchants and firms on Pinterest, whereas just 24 % chose to do so on Facebook.

It would be best if you had more likes on your business page on Facebook, more followers on Instagram and Twitter, and more connections on LinkedIn. However, Pinterest does not demand those factors since individuals may look at the option of ‘Everything’ everyone has posted and shared. As a result, you don’t require many followers on Pinterest.

Visual content marketing is booming on social media platforms. Whether the image or video content draws people to your marketplace, Pinterest is the place to be. Even though Pinterest may not have as many users as other networking sites, 90 % of weekly active consistent Pinners utilize the service to drive their purchase intention.

As an E-commerce company owner or blogger, you may use Pinterest to inform your audience, lead others within your market segment to investigate your thoughts, and even encourage people to buy your preferred products.

List of best-selling items on Pinterest in 2024

Pinterest is the most rapidly developing social networking platform for E-commerce retailers and businesses. According to a recent study, the majority of pinners using shopping sites increased by more than 20% quarter over quarter.

In 2022 forecasted that advertisements will reach over 226 million people and even 75% of Pinterest users are always shopping. So there you’ve found the best way of establishing your business. However, you must have the perfect mindset for studying, researching, and planning for success. However, identifying the most trendy product to correctly grow your business is quite challenging.

Thus we’ve come to appear with the best-selling product list that will help you thrive.

1. Fashion items

• Monthly Global Google search volume: 135,000
• Categories: Women’s fashion, Men’s fashion, Kids fashion
• Global order growth has a compound annual growth rate (CAGR) of 8.8% (2019-2030).
• Average selling price: $64-$70
• Top countries: Australia, United Kingdom, United States and Canada
• Ideal Target Audience: every age and gender range of persons
• Suggestions of supplier: Louis Vuitton (France), Fendi (Italy), Gucci (Italy),

Fashion products are often cheaper than on other e-commerce sites. As a result, most women who use Pinterest report having pleasant and inspirational experiences.

Fashion outfits items search trends over time on Pinterest from 2021 to 2022

Men use Pinterest for buying less frequently than women, but their experiences are comparable. Even pinners pinned everything they loved to a single board, so your product photographs must be appealing for customers to browse or save your products at a glance.

Pinterest shop regularly gives the finest bargains on everything sellers have pinned, encouraging more people to shop there.

2. Beauty products

• Monthly Global Google search volume: 110,000
• Categories: beauty accessories, tools, makeup, body care, hair care, skincare.
• Global order growth has an annual compounded growth rate of 4.75% (2021-2027).
• Average selling price: $7-$10
• Top countries: China, The United States Of America, Singapore, Germany, France
• Ideal Target Audience: Young Millennials and Gen Z
• Suggestions of suppliers: L’Oréal (France), Unilever (UK), Procter & Gamble (USA)

Beauty products search trends over time on Pinterest from 2021 to 2022

More than 52 million people use Pinterest to find beauty inspiration. Even 91 percent of searches for beauty products are unbranded, so you have a great chance to increase traffic to your newly launched online store or just to plan.

There are more active female users here than on any other platform, so creating an advertisement campaign will yield a 5x return.

3. Skincare products

• Monthly Global Google search volume: 110,000
• Categories: Exfoliator, Serum, Face Oil, Moisturizer, Chemical Peel, Cleanser, Treatment
• Global order growth has a compound annual growth rate (CAGR) of 5.52% (2021-2028).
• Average selling price: 9.64 U.S. dollars
• Top countries: Italy, France, Australia, United Kingdom, United States, and Canada
• Ideal Target Audience: Men & Women aged 18 and above,
• Suggestions of supplier: Estée Lauder (USA), Clinique (USA), Neutrogena

Skincare products search trends over time on Pinterest from 2021 to 2022

Men and women use skin care products to look younger. Because gradually, the skin appears more breakouts and faded texture. Women are, therefore, highly conscious of their skin and care about their children & family.

So you’ve got a large target audience if you’ve just started your skincare products business or think of it on Pinterest. You can get more traffic, brand awareness, and higher conversion rates on these products because the demand for them continuously increases.

4. Bedroom Decor

• Monthly Global Google search volume: 60,500
• Categories: Bedroom furniture, pillows, bedding & blankets, window curtains, lights & chandeliers, and many more
• Global order growth has a compound annual growth rate (CAGR) of 4.5% (2020- 2027).
• Average selling price: $200 -$550
• Top countries: United Kingdom, United States, and Canada
• Ideal Target Audience: New home buyers or remodelling homes and gift-seekers.
• Suggestions of suppliers: Ikea (Sweden), Philips (USA), Suofeiya Home Collection (China), Springs Window Fashion (USA)

Bedroom Decor products search trends over time on Pinterest from 2021 to 2022

Home décor is one of the most searched terms on Pinterest. Every householder gets ideas from there to decorate and modernize their homes. Bedroom decor is fashionable today. Even Pinterest wood projects like furniture, tables, and chairs sell for a marginal amount, and everyone can afford them.

Obviously, Pinterest’s selling prices always have an average price so that consumers can easily buy bedroom products. So you have the chance to begin your business and design a Pinterest marketing plan to boost brand exposure.

5. Bathroom Decor

• Monthly Global Google search volume: 110,000
• Categories: bathroom sink, tiles, bathtub, bathroom furniture, bathroom cabinets, bathroom vanity, wall decor, sanitary ware, and many more.
• Global order growth has a compound annual growth rate (CAGR) of 10.2% (2021-2028).
• Average selling price: $50-$200
• Top countries: United Kingdom, United States, and Canada
• Ideal Target Audience: New home buyers or remodelling homes
• Suggestions of suppliers: Moen (USA), Hansgrohe(Germany), Baldwin (USA), Kohler (USA)

Bathroom Decor products search trends over time on Pinterest from 2021 to 2022

Another sector of home decor is bathroom decoration. The most familiar bathroom decor items are sanitary products and handcrafted items. New home buyers or Millennials may find some inspiration for upgrading their bathrooms on Pinterest.

You can see that the target audience is more extensive, and there is a high demand for these products because mature buyers are attracted to buying those products. If you want to discover which bath decor products to launch from your company, try to search the home decor on Pinterest and find your answers.

6. DIY & craft products

• Monthly Global Google search volume:
• Categories: textile, decorative, paper, fashion, and functional crafts
• Global order growth has a compound annual growth rate (CAGR) of 8.1% (2021-2026).
• Average selling price: $3- $30
• Top countries: the United Kingdom, the United States, and Canada
• Ideal Target Audience: Home DIYers, crafting freaks,
• Suggestions of suppliers: Oriental Trading (USA), Michaels (USA), Baker Ross (UK), Etsy (USA)

DIY & craft products search trends over time on Pinterest from 2021 to 2022

DIY and craft items are the most popular category on Pinterest. Clothes crafts (various sorts of flowers, sewing projects), like specific paper crafts (i.e. scrapbooks, cards, ornamental paper cuts, origami), are the most famous created goods.

Because these items are made of recycled, they can also benefit the environment. Women increasingly purchase handcrafted pillows and blankets on the internet to beautify their beds and living spaces.

So you have the opportunity to establish a business on Pinterest, selling handcrafted items. This specialty niche might help you build your business rapidly because it is the most searched for.

7. Jewellery

• Monthly Global Google search volume: 450,000
• Categories: Bracelets & Rings, Brooches, Hair& Head Ornaments, Necklaces, Pendants, Armlets, Anklets, Earrings, etc.
• Global order growth has a compound annual growth rate (CAGR) of 6.5% (2022-2028).
• Average selling price: $20-$200
• Top countries: India, China, USA
• Ideal Target Audience: Women between 18 to 35 who love jewellery.
• Suggestions of supplier: Tiffany & Co. (USA), Harry Winston, Inc (USA), Cartier (French)

Jewellery items search trends over time on Pinterest from 2021 to 2022

Jewellery has the apparent capacity to heighten a woman’s most significant attributes and character. It is necessary for women since it may make them feel more confident, trendy, unique, and gorgeous. So the jewellery market is obviously at an apex. You already know why Jewelry is a woman’s possession, so they admire it and buy it. 56% of jewellery buyers and Pinterest active users are women.

So you grasp that the jewellery business has never sloped, so Pinterest allows you to open up your eCommerce store and create an organized board to attract viewers.

8. Shoes

• Monthly Global Google search volume: 1,220,000
• Categories: High-heels, loafers, Flip-flops, slingbacks, strappy sandals, athletic shoes, slip-on shoes, lace-up shoes, sneakers, buckled shoes, and so on.
• Global order growth has a compound annual growth rate (CAGR) of 4.16% (2020-2027).
• Average selling price: $40-$100
• Top countries: United Kingdom, United States, Italy, France, Australia, and Canada
• Ideal Target Audience: Young millennials and Gen Z shoe addicts

Shoe items search trends over time on Pinterest from 2021 to 2022

On Pinterest, there are several shoe categories for shoppers. Men come here to determine what they should buy from the product selection. The most trendy one is sneakers. Both men and women desire these shoes. Several women and men pinners obtain fashion ideas from this board, such as which shoes go with different outfits or suits.

As a result, most women’s trendy footwear demand is on Pinterest. The shoe marketplace on Pinterest is bustling since every shoe style is very neatly structured on the pinning board.

9. Clothing

• Monthly Global Google search volume: 368,000
• Categories: Ethnic clothes, streetwear, business casual, party wear, Hip-hop wear, vacation, casual, formal, modest dresses.
• Global order growth has a compound annual growth rate (CAGR) of 5.83% (2021-2026).
• Average selling price: $40-$120
• Top countries: United Kingdom, United States, Italy, France, Australia, and Canada
• Ideal Target Audience: Fashion e-commerce app users, Clothing & luxury shoppers,

Clothing items search trends over time on Pinterest from 2021 to 2022

If you own a clothing brand, this is the place to acquaint yourself in front of an audience. A reasonably large fashion audience gathers here to get fresh ideas for their wardrobes, whether men, women, or children. Every size, shape, and style damn good ideas and options for purchasing things here.

So Pinterest is an excellent location for fashionistas or fashion bloggers to promote their brands.

10. Bag Items

• Monthly Global Google search volume: 90,500
• Categories: backpack, handbag, hobo bag, duffle bag, messenger bag, satchel, clutch, laptop bag, bowler bag, pouch, wristlet, saddle bag, shoulder bag, grocery bag, makeup bag, camera case bag, lunch bags, and many more.
• Global order growth has a compound annual growth rate (CAGR) of 10.6% (2022-2028).
• Average selling price: $15- $80
• Top countries: United Kingdom, United States, Italy, and France
• Ideal Target Audience: 15-64 years of female age group and office-going men, school going-kids & teens.

Bag items search trends over time on Pinterest from 2021 to 2022

The bag is best selling item on Pinterest for everybody who goes to school, college, the office, or a party. Various sorts of bags require on numerous occasions.

So, in the conventional market, consumers will find restricted collections. However, on online platforms like Pinterest, you’ll have a vast selection and style options that meet the consumer’s preferences. Marketers have a fantastic opportunity to build their brands at a large scale of audience engagement.

11. Nails inspiration

• Monthly Global Google search volume: 260
• Categories: Nail polishes, nail polish removers, false nails, nail art kits & accessories, manicure glue, nail polish thinners & drying drops, cuticle cream & oil.
• Global order growth has a compound annual growth rate (CAGR) of 6.1% (2022-2028).
• Average selling price: $15-$30
• Top countries: UK, USA and Canada
• Ideal Target Audience: Around 18 and above old nail-care freaks.

Nails item search trends over time on Pinterest from 2021 to 2022

Nail inspirations are always a feminine trend. Women are particularly interested in making their nails seem nice to appear more sensual. Even most ladies enjoy painting their nails.

However, you’ve discovered a fantastic opportunity to open your nail salon and provide services to possible clients. Still, first, you must raise brand recognition through Pinterest marketing so that pinners may learn more about your services.

12. Paintings

• Monthly Global Google search volume: 673,000
• Categories: Genre paintings, Landscape, Still life & Portrait art, History paintings, Caligraphy, Digital art.
• Global order growth has a compound annual growth rate (CAGR) of
• Average selling price: $300- $600
• Top countries: Australia, UK, USA, and Canada
• Ideal Target Audience: Artwork Admirers, interior designers

Paintings search trends over time on Pinterest from 2021 to 2022

Paintings cover everything in the painter’s mind, from history to human perspectives. Every artist shares their artwork to sell so that they can make the interior beautiful.

So if you are a true artist, you should know how to sell art on Pinterest. Millennials and Generation Zoomers are particularly interested in decorating their homes with various artworks. So you’ve come to the correct location to build your brand in the Art genre.

13. Perfumes

• Monthly Global Google search volume: 22,200
• Categories: Aquatic, Citrusor cologne, Oriental, Aromatic, Woody
• Global order growth has a compound annual growth rate (CAGR) of 3.9% (2019-2025).
• Average selling price: $4-$25
• Top countries: UAE, UK, Spain, Canada
• Ideal Target Audience: Millennials and older Gen Z

Perfumes search trends over time on Pinterest from 2021 to 2022

Perfumes are favoured by 41 % of women over 39 % of males daily. Customers purchase perfume to brighten their mood. Technology is reshaping the perfume industry since 50% of perfume purchasers are affected by internet reviews while purchasing. So you have a fantastic opportunity to build and generate more money yearly.

14. Doormat

• Monthly Global Google search volume: 74,000
• Categories: Scraper mat, interior mat, indoor & outdoor mats, decorative mats, Anti-fatigue mat, drainage mat, ribbed entry door mat, carpet, weather-resistant & snow-ice melting door mat, eco-friendly doormat
• Global order growth has a compound annual growth rate (CAGR) of 5.1% (2019-2025)
• Average selling price: $15-$35
• Top countries: UK, USA, Australia, Canada
• Ideal Target Audience: every household’s mothers and wives and Interior-designers.

Doormat search trends over time on Pinterest from 2021 to 2022

Doormats provide warmth in the winter and absorb the coldness of the floor. Its charming and striking design complements the interior decor. As a result, these door mats are ideal for every home.

Pinterest contains an extensive collection of home design ideas and businesses where you may find them. So each buyer only needs a tiny amount of money to purchase, and each seller has the fantastic possibility of launching this sort of firm on Pinterest.

15. Towels

• Monthly Global Google search volume: 74,000
• Categories: paper towel, bath towel, cotton towel, beach towel, tea towel, hand towel.
• Global order growth has a compound annual growth rate (CAGR) of 4.8% (2022-2028).
• Average selling price: $5-$25
• Top countries: Australia, UK, USA, and Canada
• Ideal Target Audience: Healthcare organizations and every house-dwellers.
• Suggestions of supplier: GM Exports(India), Nine Space(the USA) ,Sunvim (China)

Towels search trends over time on Pinterest from 2021 to 2022

Towels require for rubbing and wiping down a body or surface. So many designs and types of towels are supplied to do multiple tasks. All men and women require this smaller size of clothing for personal use or work purposes, such as kitchen towels, bath towels, paper towels, and hand towels.

It is a frequently used item worldwide, and its popularity has never diminished with time. On Pinterest, you may find many different types of these things and have numerous opportunities to start your own company with them.

16. Outdoor Decor

• Monthly Global Google search volume: 27,100
• Categories: Mailbox, Wall decor, Torches & oil lamps, Birding, Planters& window boxes, Hose pots, Boot trays,
• Global order growth has a compound annual growth rate (CAGR) of 6.1% (2021-2028)
• Average selling price: $100 to $200
• Top countries: USA, Canada and Australia
• Ideal Target Audience: Home owners and DIY lovers
• Suggestions of supplier: World Market (USA), Faire (USA)

Outdoor Decor search trends over time on Pinterest from 2021 to 2022

Every family desires to adorn their home. If new homeowners or those preparing to rebuild their homes want to decorate their homes wonderfully, even apartment dwellers want to beautify their balconies.

Outdoor decor brightens up the back or front yard. If you’re looking for ways to update or brighten your balcony, outdoor décor accessories are popular and affordable on Pinterest. If you add these decorative items to your eCommerce store, you may massively boost your success.

17. Sports equipment

• Monthly Global Google search volume: 14,800
• Categories: Extreme sports equipment, sports shoes & athletic dress, fitness equipment, outdoor workout items.
• Global order growth has a compound annual growth rate (CAGR) of 8.3% (2022- 2031).
• Average selling price: $20 to $200
• Top countries: UK, Australia, USA and Canada
• Ideal Target Audience: Sports freaks and Athletes, fitness freaks.
• Suggestions of supplier: Franklin Sports (USA), Faire (USA)

Sports search trends over time on Pinterest from 2021 to 2022

Sports improve one’s physical fitness and bone health, lowering the risk of obesity and enhancing harmony. Following the epidemic’s end, everyone was extremely concerned about their health and engaged in regular exercise. This year, the fitness sector market is predicted to grow by 3.7%.

Therefore every man and woman expel all toxins from their bodies and fit. As a result, they predominantly used sports and exercise equipment. Even most people looked for fitness advice and techniques to help them get in shape. So the rising marketers pop up on Pinterest since most fitness enthusiasts find inspiration there. So, if you intend to start your eCommerce site and earn a lot of followers, come here and expand it.

Now it’s time to get selling on Pinterest

Explore your audience and advertise your brand by pinning photos and videos on Pinterest’s most useful visual networking platform. Because of its visual style and retail-friendly audience, It has become a highly successful selling platform for online businesses. Make preparations on how to sell products on Pinterest after determining your business’s niche.

The aforementioned top-selling products on Pinterest and given information may assist you in establishing your brand to the target audience, and they will undoubtedly impact your set or preparation to build organizations.

If you require assistance in effectively managing your social media presence to promote and sell your products on platforms like Pinterest and others, you can avail the social media management services of Rank Upper. They specialize in maintaining and optimizing social media strategies.

Important FAQs about Selling on Pinterest

What are people looking for on Pinterest?

Pinterest, a visual search engine, is where people go to find fresh ideas and inspiration. They want some pictures to be more open to researching brands, products, and trends.

What is the most popular search term on Pinterest?

In 2022, most people will be searching for these terms on Pinterest-

• Beauty
• Celebrations
• Fashion
• Finance
• Food and drink
• Hobbies and interests
• Home
• Parenting
• Tech
• Travel
• Well-being

Does Pinterest sell things?

Shoppers can find new items and their top picks for online purchases on the social platform Pinterest. It merely provides a means for customers to purchase goods; nonetheless, they must still build their websites. Since 97% of popular searches are unbranded, there is room for new entrants to join Pinterest and start selling their goods there.

Can you sell digital products on Pinterest?

You definitely can. While the users are looking for some digital product ideas, Pinterest has allowed you to redirect them to your tech blogs or eCommerce sales pages to create organic traffic from shoppers.

Can you sell stuff on Pinterest?

Yes, you can. To sell your stuff, you need to connect your current Pinterest business account with a WooCommerce, Shopify, or WordPress account. However, Pinterest can direct its engaged users to your e-commerce site, increasing the possibility of conversion.

Can you sell art on Pinterest?

Absolutely. Pinterest allows you to spend some quality time marketing your artwork. Each uploaded artwork image or video can generate product pins once the raw source has been verified, enabling you to create a shopping ad campaign to advertise your company and help it expand more quickly.

Does it cost money to sell on Pinterest?

It’s free of charge. It gives you better results for relevant keywords, traffic analytics, and trends and creates free buyable pins to help your business account expand and reach its target market. However, only a $2–$5 advertising campaign budget per 1000 impressions was necessary.

Does Pinterest take a cut of my sales?

No. Pinterest generates money through advertising, so earnings produced by consumers are up to you and your eCommerce platform to negotiate.

Does Pinterest have a marketplace?

Yes, Pinterest launched the Pinterest Shop. It’s interesting to note that 47% of active users only visit to shop for and learn more about new products, in accordance with a survey. So there is a fair chance to promote new brand engagement. Thus, there is an excellent chance to increase brand engagement for new entrants.

How do you sell products on Pinterest?

Here are the ten steps you must take to sell products on Pinterest. These are-

• Keyword research
• Set Up a Goal
• Check trending content
• Create Stunning Visuals
• Optimize your pins for SEO
• Use Rich Pins and Promoted Pins
• Scheduling your posts
• Follow boards and peoples
• Organize Pins into a Catalog
• Run a campaign