E-commerce is the most trending business in this century. There are approximately 12 million to 24 million eCommerce websites worldwide, which necessitates ecommerce website development for every retailer and merchant to upscale their ecommerce site in the market competition.
Building a successful ecommerce website requires more than just a great product. From choosing the right platform to optimizing for mobile devices, there are many factors to consider before embarking on an ecommerce website development project. Here we’ll explore some key things you should know before diving into ecommerce website development.
You probably need ecommerce web development for your business but can’t find proper guidance. Take it fun! This article will give you first-to-last information on ecommerce websites, including a step-by-step guideline on how to develop an ecommerce website, sharing effective tips and ideas.
So, read the content and reach your goal!
What is ecommerce website development?
Ecommerce website development refers to the process of creating and building a website that enables businesses to sell products online. This involves website planning, designing a user-friendly interface, developing an eCommerce store, integrating payment gateways, setting up secure transactions, and implementing effective strategies on the website.
Ecommerce websites are different from blog or personal websites and are specifically designed for online sales. Thus, it requires particular features and functionalities to create possible online transactions, such as product catalogs, shopping carts, and payment gateways.
As ecommerce websites are popular among business owners and customers, they must be secure, user-friendly, and responsive. For that reason, you must have a perfect ecommerce website development strategy to achieve substantial users’ trust, maximize sales conversions, and skyrocket business revenues.
Why is it important to know about perfect ecommerce website development?
Knowing about perfect ecommerce website development is crucial for businesses to succeed in the competitive online marketplace. A well-designed and optimized ecommerce website can increase brand visibility, drive traffic, improve customer experience, and ultimately boost sales and revenue.
It also enables businesses to reach a wider audience and compete with established players in their industry. Therefore, understanding the key elements of ecommerce website development can make a significant difference in the success of an online business.
As a lucrative business field, over the last decade, the ecommerce industry experienced a drastically upward trend across the globe. No doubt, this growth will continue in the future. Unfortunately, 8 out of 10 ecommerce business sites fail within 24 months. Do you know why?
The reason is— inefficient ecommerce web development!
Most ecommerce owners have no proper knowledge of ecommerce website development processes, such as perfect planning, designing, and understanding targeted customers. It led their websites to collapse within a few months.
However, when you have perfect ecommerce website design and development ideas, you can build a responsive and strong ecommerce site. It will help you bring your website to the top of the e-business sites’ oceans.
Also, you will get numerous key benefits from good website development knowledge. It will help you—
- Make the first impression of your business
- Expand your business reach
- Improve SEO strategy
- Bring shopping convenience
- Understand your target customers
- Stand out from the competition
So, no more queries about the importance of perfect knowledge in ecommerce web development. Get more crucial information on this topic below.
Key considerations for ecommerce website development
Your success in the ecommerce website business completely depends on how much perfection you bring to its development process. Here are some key factors you must consider before taking steps for the ecommerce website design and development process.
Choosing the right ecommerce platform
Selecting the right ecommerce platform is one of the most critical tasks for every ecommerce business owner because it will determine how much success and shine are waiting for your ecommerce business.
Moreover, the platform you choose to design your ecommerce site will deeply impact your website management, online store promotion, and user experience processes. There are different platforms for ecommerce website design and development, such as—
- Open-source ecommerce platforms,
- Headless ecommerce platforms,
- Saas ecommerce platforms, and more.
You should choose the right platform that meets your business needs and goals.
Design and user experience considerations
To make a custom ecommerce website development, you should consider its design and user experience systems. A successful ecommerce website needs an excellent user interface (UI) and user experience (UX) design.
It will make your website visually appealing and user-friendly. Its easy filtering systems allow customers to identify their desired products efficiently through its clean design, legible copy, and easy search bar.
Moreover, custom design and user experience also help you decrease your website’s bounce rate and deliver precisely what your customers are searching for.
Ecommerce website development
In this process, you can also use a CMS (content management system) because it plays a vital role in developing an ecommerce website. A CMS will help you place various dynamic content on your website by making changes or adding new ones.
It’s effective for keeping your ecommerce site advanced and updated with new content relating to your products.
Payment gateway integration
The payment gateway integration system is one of the most important facts to consider when planning to develop an ecommerce website. It allows you smoothly accept digital payments from your customers.
Moreover, it also ensures an instant and secure payment transfer for your customers through ecommerce applications and payment processing systems. There are different payment methods on ecommerce sites, such as Apple Pay, PayPal, mobile wallets, and more.
You should choose one or more payment options that are user-friendly, secure, and compatible with your ecommerce platform.
Security and data privacy
When it comes to ecommerce website development steps, you must consider security and data privacy. Building an ecommerce store means handling lots of sensitive data, such as customer phone numbers, credit card numbers, and other secret information.
You must keep all of the data secure and protected from cyber threats. Otherwise, it will badly harm your ecommerce site. So, to get custom ecommerce website development, you must keep the data privacy and security policy in mind.
Most people browse online stores via mobile devices. This number is increasing daily, which uplifts the percentage of online sales through smartphones. So, when you build an ecommerce website for your business, you must keep it mobile-responsive while also making it desktop-friendly.
It will give the customers more flexibility and adaptability to your website, which will help you intensify your website traffic and online sales rates.
Search engine optimization
Search Engine Optimization (SEO) plays a vital role in enhancing your product showcase and generating more traffics by putting your website in the highest position of Google search engine result pages.
So, before making an ecommerce site, you must consider SEO one of the best strategies for developing ecommerce websites.
Read Also: Benefits of eCommerce SEO – Reasons to Do SEO for Ecommerce
Steps in the ecommerce website development lifecycle
In the above, you learned key factors to be considered before developing an ecommerce website. Now, you will get some crucial ecommerce website development steps to attain success in your ecommerce business. Let’s take a look!
Planning and requirement gathering
When you are thinking about an ecommerce website design and development to start a business, the first step is perfect planning. It involves identifying the needs and requirements of the ecommerce website you will build.
Understanding the targeted audience, defining the scope, and creating a project plan are all included in this step. Also, it will define what kinds of resources you will need to run your ecommerce website, including tech resources, human personnel, and your overall investment.
Design and development
The second step is starting the design and development process of your ecommerce website. In this stage, professional ecommerce website designers will create a successful ecommerce website by providing a perfect layout and implementing an attractive user interface (UI) and user experience (UX) design.
Moreover, ecommerce web design also includes wireframes, mockups, and prototype creation, making your website visually appealing and user-focused.
Develop an ecommerce website
Once the design task is complete, it’s time to develop your ecommerce site. In this stage, an expert ecommerce website developer will write and implement the code and create your website’s functionality.
Moreover, the ecommerce web developer will also build your website’s Frontend, Backend, and database components in this phase.
The next step is content creation. This stage starts when the design and development process of an ecommerce website is completed.
Ecommerce content creation includes various elements, such as high-quality product images, video guides, product descriptions, Search Engine Optimized blog posts, and more.
You need to upload attractive and relevant content to your ecommerce website to convince visitors to purchase your products.
Testing and quality assurance
After completing your ecommerce website’s design, development, and content creation task, you need to start testing and quality assurance.
In this stage, the web developers will examine your website features and functionality through different testing methods, like unit testing, integration testing, and user acceptance testing.
This process will ensure your ecommerce site is developed properly and is free from bugs and errors.
Deployment and launch
The next step is your website’s deployment and launching process, which is the most interesting part of your website design and development process. In this phase, developers will deploy your website to a production environment.
Here, they will configure the server, upload your website files, and launch the website publicly by making it available to them.
Maintenance and support
The last but not least step is your website maintenance and support. When an ecommerce website is launched, it requires various maintenance and supports to ensure its continuous functionalities and keep it updated with the latest technology and security standards.
Also, they will monitor your website performance and address all the issues that come day by day.
Best practices for ecommerce website development
You know that millions of ecommerce websites are launched around the globe. It means ecommerce businesses are facing big competition. If you want to have your business site at the top level, you should go through the best ecommerce web development practices mentioned below.
Keep it simple and intuitive
When making an ecommerce website, keep it simple and intuitive. In this context, you can use the “KISS” idea: keep it simple, silly!
Avoid using a ton of bells and whistles on your ecommerce website because it will distract the visitors, and your site will lose trustworthiness. So, keep your design clean, simple, and flawless. It will help you focus on the goal.
Use high-quality images and product descriptions
A picture is worth a thousand words, so images are essential for your ecommerce site. So, use high-quality images of your products that will attract customers.
Moreover, you also need to optimize proper product descriptions to create trust and confidence in the customers’ minds about your products. When they match the stunning product images with their true descriptions, they will be converted into prospective customers.
Optimize the checkout process for higher conversion rates
Your ecommerce website should be optimized with the checkout process to achieve higher conversion rates. Here are some tips for that—
- Include multiple checkout buttons.
- Secure the checkout process.
- Decrease the number of form fields.
- Offer a guest checkout option.
- Make it easy to shop from mobile devices.
- Focus on your top benefits.
- Give your customers various payment options.
Provide exceptional customer service
Ecommerce customer service includes overall customer assistance, from making online purchases to resolving other issues. To make your ecommerce website standard, you should provide exceptional customer service. Here are some tips for that—
- Be clear and ask for feedback.
- Offer options and free shipping
- Enhance customer interactions.
- Provide valuable follow-up
- Actively listen to the customer.
- Be available and get organized
- Meet customers on their terms
- Harness the power of customer reviews
Analyze and improve user experience
The user experience of an ecommerce store is a critical stage where customers determine if they trust the site. Therefore, you should analyze and improve user experience on your ecommerce site. Here are some ideas to follow—
- Ensure your commerce site is fast, clean, and responsive.
- Put a wishlist option and concise CTAs
- Have sticky Add to Cart
- Put similar or related products
- Have one-page checkout and guest checkout
- Have multiple payment options
- Use live customer service
Trends in ecommerce website development
There have been some popular trends in ecommerce website development that ecommerce owners use to keep their websites responsive, user-friendly, and updated. You can also utilize them for your business. Let’s take a look!
Personalization and customization
It’s become a popular trend to make ecommerce websites personalized and customized. It makes the online store more attractive and user-friendly.
When you personalize your ecommerce site, it will help you generate authentic users based on your business’s niches and product types. On the other hand, customization of your ecommerce site helps customers manually change the items to meet their needs and desires.
Chatbots and AI-powered customer service
Chatbots are one of the most popular trends in ecommerce website development. They are helpful for ecommerce businesses because they can automate human-to-human interactions. It helps customers interact with chatbots quickly to take numerous services.
Similarly, AI-powered trends also get popular in this field as they help ecommerce businesses in multiple ways, including product recommendations and predictive analysis.
AI also helps ecommerce businesses learn about their customers, deliver personalized user experience, and optimize pricing and discounting policies.
If you want to use these technologies in your ecommerce website, you must find a professional web development agency.
Voice search and virtual assistants
Voice search and virtual assistants are designed to receive certain voice commands to access myriad services. It has become a popular trend in ecommerce development.
Voice search and virtual assistants offer numerous voice user interface facilities that allow users to search products on the site based on voice commands. You can successfully enhance your ecommerce business with this technology.
Augmented reality and virtual reality
Augment reality (AR), and virtual reality (VR) technologies are among the most popular trends in ecommerce web development trends. This method removes several hurdles in online shopping. It plays a key role in previewing products and experiencing services before buying.
This upper-class visualization technology helps customers decide if the products meet their needs. Moreover, VR technology allows customers to preview a rental before making a preservation.
Social media has become a popular platform for promoting business products like ecommerce and others. It led the social commerce as a key trend that you can use for your ecommerce product promotion.
Social media platforms nowadays show numerous ads related to products and services. You can use social commerce with your ecommerce website to leverage the benefits of social media platforms.
Things you should consider before hiring an ecommerce website development company
To get the best ecommerce website development solutions, choosing the right website development company is your best choice. Here are factors you should consider before hiring an ecommerce website development company.
Portfolio and experience
If you want to get the best ecommerce website development service from a top-class web development company, first, you should check out their portfolio and experience.
A prominent ecommerce website development agency must have a strong portfolio that includes its overall experience. Also, it will have professional ecommerce website developers who are highly skilled.
You must check out all of these facts, including their experience with ecommerce platforms, payment gateway integration, and other relevant technologies.
The company’s web development process is the next fact you should consider before hiring a commerce web development company. Check out their project timeline, development methodology, communication media, and quality assurance process.
Ensure the company’s website development process meets your expectations, needs, and budgets.
References and reviews
Professional ecommerce website development companies contain references and reviews of their services. You should ask them for their clients’ reviews and references. Then, try to reach out to their previous customers and take authentic reviews.
It will help you understand their website development quality, professionalism, and communications skills.
Another important thing you should check out when hiring an ecommerce web development agency is its technical expertise. A prominent web development agency has high technical expertise in ecommerce platform development tasks, including security protocols and scalability.
Their professional website developers are also technical experts in understanding user experience and optimization of search engines.
Pricing and budget
Every company has particular website development packages that cost different amounts depending on the service categories. You should check out their packages and pricing categories. You can also ask the company for detailed information.
Make sure your budget matches their pricing ranges. Also, you can discuss with them if they consider their ecommerce web development costs for you.
Communication and support
Professional companies for website development contain clear communication and a strong support team. You should select a company with good communication skills to provide regular updates throughout development.
Also, they should give strong support to handle any technical issues.
Finally, you should choose a web development company with a good corporate culture. Make sure their values and working culture meet your business strategy.
Check out whether they maintain ethical business practices or not. It will help you get the best website development services from a top-class company.
What is the best platform for ecommerce website development?
There are several popular platforms for ecommerce website design and development, such as Shopify, BigCommerce, and others. You can choose one of them that meets your business perfectly.
What are the benefits of perfect ecommerce website development?
When you develop your ecommerce website perfectly, it will get several benefits, including—
– Make the first impression of your business
– Expand your business reach
– Improve SEO strategy
– Bring shopping convenience
– Understand your target customers
– Stand out from the competition
How much does it cost to develop an ecommerce website?
The ecommerce website development cost varies depending on its type, platforms, product quantities, web development company, and more. Usually, a Woocommerce/WordPress ecommerce site development costs from $500 to $3000 for a starter ecommerce business.
How long does it take to develop an ecommerce website?
Typically, the web development process of an ecommerce site takes 4 to 5 weeks, based on the scale of the website.
What is the top custom ecommerce website development company?
Various web development companies like RankUpper provide custom ecommerce website development services, making a good analysis of your target audience and business goals.
Final thoughts on ecommerce website development
Ecommerce website development is essential for launching a responsive online business store as it allows earning abundant profits through huge sales. You learned overall essential knowledge of ecommerce business site development and its importance through this article.
Now, you know how to hire the right website development company for your ecommerce site. RankUpper will be your best choice as its professional website developers offer first-to-last ecommerce website design and development services.
Contact us to launch a successful ecommerce website!