Content Writer vs. CopyWriter: Which One for Business in 2023

Content and copywriting have developed numerous businesses. Are there any differences between these two? See in content writer vs copywriter discussion.

Publisher : Masum Hossain

Sep 17, 2022

Do you have any questions in your mind, Content Writer vs. Copywriter- are they the same thing?

Technically, no. Both writing genres have distinct variations in terms of producing content. Yes, the differences are distinct and not very much broad.

If you want to implement your marketing thoughts in outsourcing content writing, you need to know the subtle differences between these two.

Each of these writing genres requires challenges and skills that we pinpoint in this article.

We will explore the differences between content writers and copywriters and help you determine which one is best suited for your business needs.

Content Writer vs. CopyWriter: Overview

An overview between content writer and copywriter

Although writing genres have quite a few sections, content writing, and copywriting might be confusing because of their distinct variations.

Let’s see their differences in the table below:

Content WriterCopyWriter
a) Content writers convey information, entertain and instruct visitorsa) Copywriter works for the marketing campaign and promotes brand awareness
b) Content writers deliver broad contentb) Copywriter writes short content
c) Create attractive content to attract increased customersc) Creates marketing copy for selling business
d) Content writing is conveying information in a broad sensed) Copywriting is conveying valuable information
e) Content writing reveals what your business doese) Copywriting shows what your business is all about

Additionally, this was just a quick overview of the whole thing. If you want more about content vs. copywriting, head to the next section.

What is a Content Writer?

Content writers are planners, researchers, editors, and writers for the purpose of writing digital marketing content such as blog posts, articles, scripts, or writing for specific platforms.

Content writers generally work with businesses or individuals who want to establish an online presence or improve their online marketing efforts.

Professional content writers research plans and create outlines to complete any type of digital marketing content. Later, they need to edit the whole content for any grammatical errors. This ensures a clear copy of the writing materials.

Content writing is all about

  • Conducting research on various topics and providing broad information
  • Brainstorming new ideas for content
  • Keyword research and use SEO-related practices to improve web traffic
  • Editing and proofreading their own work
  • Collaborating with other team members to create a cohesive marketing strategy
  • All over, you need to attract your audience for what you’re writing about

What is a CopyWriter?

CopyWriters advertise and promote with their special marketing skills by writing persuasive copy such as ads, social media posts, emails, posters, and more to persuade the audience to take a specific action.

Copywriters write persuasive words to make the audience purchase a product or service, fill out a form, subscribe to a newsletter, or any other action that the business wants the audience to take.

Also, copywriters brainstorm the audience’s needs and demands to execute a clear-cut marketing copy.

A CopyWriter is all about

  • Conducting research on the target audience
  • Developing a brand voice and tone
  • Business copywriter usually works for marketing campaigns, writing short advertising copy, taglines, and landing page content.
  • Content copywriter assists the marketing team in selling your company’s brand and works closely with the brand.
  • Copywriters write promotional materials, mail campaigns, social media posts, video scripts, and more.

Get ready to be blown away by the incredible information in our visually stunning infographic below:

Content writing and copywriting are all about - Infographic

Is Content Writing and Copywriting the Same Thing?

Is content writing and copywriting the same thing

Content writing vs. copywriting can be pretty puzzling since their content-producing structures are identical. But there are still some distinct matters between these marketing genres that make different materials.

They are pretty much the same since both of these writing genres have a similar category for writing, and their write-ups are used online and offline. Your perception will clear up with an example.

If content writers and copywriters are two sisters, they have the same parents and share 50% of their DNA, but their tastes, choices, and perspectives are different here. Content and copywriting are the same, but they have different roles in their field.

While both business content writing and copywriting involve writing, they require different skill sets and approaches. Content writing focuses on creating informative, educational, and engaging content that is meant to inform or entertain the audience.

On the other hand, SEO copywriters focus on persuasion, call-to-actions, and conversion optimization.

Let’s compile a list of topics that content and copywriters typically cover:

Content WriterCopyWriter
Blog PostsAds, Online and Offline
SEO ContentEmail Campaigns
Web Page ContentProduct Description
White PapersCollaborating with PR

5 Major Differences Between A Content Writer and A CopyWriter

You know the differences by now, but some key differences would clear up your confusion. Although content writing is an elaborated writing piece, copywriting contains the marketing material that is used for advertising the elaborated writing piece.

Let’s find out more in the following section:

1. Purposes of writing

Content and copywriting sound similar, but they have different responsibilities on their own way.

A copywriter mainly produces brief marketing material used for advertising the business, and the content writer elaborately expresses the whole idea of the business to introduce it to the visitors.

  • Copywriter uses marketing ideas for conversion, whereas content writer informs the readers.
  • Copywriters use a call-to-action strategy for selling services or products, whereas readers get to know those products through content writers.
  • Content writers have more advanced knowledge of encouraging visitors to educate about the business, and copywriters use the content to represent and sell the products.

2. Types of writing 

Copywriters and content writers use different tones of writing styles to express and convey the information to the readers.

SEO copywriters use marketing strategies, so they need to be more conversational, and content writers are more formal but informative writers.

  • Professional copywriters use the conversational style and tone like they are speaking to the viewers
  • Content writers are more informative writers to convey their writing pieces with the formal tone

3. Roles and responsibilities within a company 

Copywriters solve issues and urgency of work within time parameters. Content writers build trust among readers to reach out more in the future.

So, companies and businesses hire freelance ghostwriters for web copywriting and content writing to introduce their business in the virtual world.

  • Copywriters mainly write clear, concise, grammatically correct copy, and content writers write broad marketing copy to represent the business.
  • Copywriters create a clear and consistent brand voice to develop marketing copy, whereas content writers create well-structured drafts with the content management system.
  • Copywriters are self-motivated and boldly organized; content writers collaborate with other teams to build content.
  • Copywriters promote content on social media, and content writers create the content to establish the business on a strong base.    

4. Focused on SEO strategy 

Content writers mainly play a great role in creating Search Engine Optimization (SEO) strategies on a specific topic. They are hired primarily to drive traffic to the specific company they work for.

On the other hand, copywriters use SEO content strategy on their marketing materials, but their content is short and precise, so they don’t need to follow that much of an SEO strategy compared to content writers.

  • SEO Content writers use simple SEO strategy and keyword research guidelines to amplify business traffic on their website; copywriters use the conversational style, so they often don’t need to follow SEO strategy.
  • Content writers often follow SEO strategies given by the company; on the other hand, copywriters turn that SEO content into sales or leads.

5. Content length matters 

You can observe by now that the content length is much higher for content writers; on the other hand, the copywriter has a lower content length. The word requirements for content writers and copywriters are not similar.

They possess many dissimilarities in terms of the length of content production:

  • The usual content production for content writers is 700 words or more, depending on the writing type, and copywriters may write as low as 15 to 200 words.
  • Usually, the word count for content writers exceeds a thousand words depending on the topic given, and copywriters write short content.

Tip: Not sure yet which professional content writer fit your business? Check out this article about the differences between CopyWriter vs. GhostWriter: A Comparison Guideline here!

Several Important Skills of Content Writer and Copy Writer

Important skills of content writer and copywriter

Content writers and copywriters must possess special skills to be content players. Their skills are various in terms of industry needs or the company they work for.

So, here are the freelance content writer and copywriter skills required to become an excellent contributor to a specific business.

Important skills for a Content Writer

Are you curious about the important skills of a content writer? Let me share with you some of the most important skills that can help your business:

  • SEO and keyword generating. Content writers generate traffic for your business website, and they use SEO and generate keywords to direct users to the company’s website.
  • Conducting research. Content writers search from different sources to back up their claims and facts on an informative copy. They conduct thorough research on a specific topic to write any particular topic.
  • Proof-reading. Overall proofreading is required to ensure the content is ready to submit without any errors. Content writers require reducing the number of errors, grammatical mistakes, redundancy, or overused words. Later, they need to revise the entire content for other errors.
  • Maintain styles and tones. One of the important skills that content writers should adapt is their styles and tones. Writers need to format their classes in their own way according to the content type. If the content is on increasing sales, the content perspective would be different than a tech blog.

Important skills for a CopyWriter

Are you aspiring to know about a copywriter or want to know what skills they have? Look no further! I’m here to share some of the essential skills of a copywriter:

  • Writing on various industries. Copywriters can write for different fields, such as technology or social media. Moreover, they have a vast knowledge of different fields, so they can seamlessly work for a company.
  • Understand marketing strategy. Copywriters are an excellent source for writing marketing copy, creating a regular audience or visitors, and making the visitors buy the specific product.
  • Organize the team. Copywriters work with the marketing team and create a good team players while working with others.
  • Verbal communication. Without the skills for writing, copywriters need to have verbal communication skills to attend meetings and communicate with the company or business staff, colleagues, and clients. 
  • Researching ability. Copywriters must have the research ability to successfully write any complex topic, such as any white paper, a technical guide, or a short blog topic. 

How Much Does it Cost to Hire a Content Writer & a Copywriter?

Cost to hire a content writer and a copywriter - Infographic

Content writers and copywriters both writing sections have quite similar costs in terms of the time and amount of work they need to do. The cost depends on per word, per hour, or project base. One more thing is copywriter earns much more than content writers.

So, here’s the cost to hire a content writer and copywriter explained:

Cost to hire a Content Writer 

According to content writers’ demand and ability to provide content on the time parameter, they might charge as per word or hour on a project basis.

Here’s the professional content writer hiring cost in the following section:

Writer TypePer Word
Experienced Writer$0.06 to $0.13 or more
Intermediate Writers$0.10 to $0.20
Beginner Writer$0.06 to $0.13 
Content TypePer Hour
Blog Content$7.5
Web Service page Content$11.50
Technical Writing$11.50
eBook Content$6.5

Cost to hire a CopyWriter

Copywriter charges per word, per hour, or per project basis. You need to be careful when choosing per-word basis writers as they may use unnecessary words that lead to low-key writing.

Let’s see the table below for copywriter costing:

Content typeCost (Per Word)
PPC Ad$12 (per copy)
Writing Product Description$0.07
Email Campaigns$35 (per copy)
Press Release$0.06

Tip: Looking for an in-depth review of the cost of hiring a ghostwriter? Check out this article!

Content Writing vs CopyWriting: Which One is The Best for You?

Which one is better copywriting or content writing

Generally, the whole idea of choosing content writing or copywriting depends on the goals you’re chasing. You can see many websites get Google rank in the search engines, and how do they get here?

Their ultimate goal is to produce clear marketing copy with properly optimized content for search engines.

If your goal is to:

  • Educate people about your business
  • Convey valuable information to the visitors
  • Increase sales for your business
  • Write content for your website
  • Bring more traffic to your website

You can hire a professional content writer to fill your website with more content and attract more visitors to your business; this is a clear-cut and straightforward idea to bring traffic to your website.

If your goal is to:

  • Reach more people through call-to-action
  • Bring visitors through purchase buttons and inspire them to buy
  • Increase your sale through clear marketing or social media copy
  • Keep raising the interest among visitors to lead them to click and sale

You can hire a copywriter who can learn about all your services and understand what kind of decision to take when purchasing.

Where Do You Get Content Writing and Copy Writing Services?

There are lots of content writing agencies and companies that deal with a content writing projects. They have many hard-working content and copywriters who work all day long to provide reliable services to their clients.

One of the reliable content writing services is RankUpper. They provide professional content writing services with different types of content and copywriting services that include a wide range of niches.

They have content services with blog content, long-form content, copywriting, ghostwriting, technical writing, full-stack content writing, and more. 

So, why is RankUpper better in content or copywriting:

  • Industry-related efficiency. RankUpper includes a team that consists of experienced content planners, proofreaders, editors, and writers.
  • Excellency at content producing. Well-planned thought and developed content at your service with no compromise.
  • Following timely delivery. Projects are given and will be delivered within the time parameter.
  • Revising content. The content writer revises the content until the client approves the write-ups.

FAQs on Comparison Between CopyWriter and Content Writer 

Can a content writer be a copywriter?

Yes, a content writer can be a copywriter, but you need to acquire vast knowledge of crafting, trading, and producing marketing copy to be a copywriter.

Is copywriting a type of content marketing?

Yes, it’s part of content marketing; copywriting generally helps to convert a reader to a potential customer who might subscribe or take the subscription to your email listing and call you for information.

Do copywriters write blogs?

Generally, copywriters write posts with the selling idea in mind, and copywriters are perfectly aware of the importance of the marketing strategy.

Does a business need both content writing and copywriting?

It depends on your business and the strategy you want the writers to maintain. If you need more promotional activity, go for copywriters or if you need more content for your business, go for content writers.

What charges more, Copywriting or Content Writing?

Content writing undoubtedly makes a great living, but copywriting generally charges more. As copywriting directly takes the role to provide gaining sales and revenue for the company, it charges more.

How long will it take to write my copy?

Content writing generally takes longer as they need to provide detailed information and 2 to 3 days to complete a draft. Depending on the content structure, copywriters typically take 3-5 hours to complete their tasks.


Ultimately, you need to know that content writer vs. copywriter includes some distinct differences. All kinds of brands these days need content writing and marketing services as the need arises every day.

So, there are plenty of opportunities to try your luck if you have the knack for being a writer or you want to establish marketing thoughts.

Our comprehensive article will provide you with a way to analyze what to choose between these two.

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    Shawon Bala Nath

    Shawon Bala Nath

    Shawon is a creative content writer, having experience in different niches like photography, fine arts, ecommerce, and dropshipping. As a long-serving content writer, she is devoted to providing reader-friendly and high-grade blog articles, product reviews, and copywriting content with proficient research and idea sharing.

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