CopyWriter vs. GhostWriter: A Comparison Guideline

Are you facing a dilemma: Copywriter vs ghostwriter? Or, looking for a comparison guideline to choose the right one for your business? Check out the link now!

Jan 28, 2023

A digital marketing strategy is the best way to get noticed by your target audience. Whatever your business or service type is, having a strong online presence increases brand loyalty, visibility, and sales. 

As per Hubspot’s marketing report, around 82% of companies use content marketing to achieve their targeted goal. Here lies the necessity of hiring a copywriter or ghostwriter. 

But the question is, which one is better for your business niche? To answer all your queries, we design this article copywriter vs. ghostwriter: a comparison guideline.

Hiring benefits to how you can hire, trusted places, and costs over per content, everything you get.

Let’s continue reading!

CopyWriter vs. GhostWriter: Overview

Looking for a quick answer to your question: Copywriter vs. Ghostwriter?

If so, in the table below, we will summarize the pros and cons of a ghostwriter and a copywriter.

Let’s get started!

1. Flexible and work for reaching your targets1. Experienced ones demand high1. Won’t take credit1. Hard to find a professional one
2. Save time and reduce your workload2. It’s hard to find the right one2. Offer enough time to do your business work2. Costs high
3. Have versatile content creation skills3. Offer promotional writing to build brand awareness
4. Have knowledge of SEO4. SEO expert
5. Have the potential to meet the deadline5. Submit work on time

What is a Freelance CopyWriter?

A freelance copywriter is someone who creates persuasive content for commercial purposes to generate conversions and sales. For example, websites, advertisements, emails, catalogs, and other content types. However, they write copy contractually for businesses and focus on growing brand awareness. 

In short:

  • Copywriting is like a call to action, but on a bigger scale, by informing, inspiring, or persuading people.
  • Freelance copywriters’ or professional copywriters’ goal is to create meaningful experiences for your business’s target audience and move them to the sales funnel (i.e., make a purchase). 
  • Apart from outbound advertising strategies, copywriting is an effective one.

Benefits of an SEO CopyWriter

Benefits of an seo copywriter - Infographic

As you know, SEO copywriting is all about creating SEO-optimized content that emphasizes audiences to read, purchase, link to, and share. It’s not only for ads purposes or long-form sales letters; it helps to reach higher Google rankings. 

Google indicates that 50% of B2B buyers confirm purchases from a brand if they form an emotional connection. And here lies the importance of hiring a copywriter.

Let’s check out the top 5 reasons below:

1. Create brand value of fresh eyes in your business

Creating the right tone on your website and maintaining the flow across all your site content offers the best customer experience.

An SEO copywriter’s goal is to align your brand tone and image to create actionable content from blogs to social media posts (i.e., Facebook, LinkedIn, etc.). 

Why do your audience and potential customers rely on your services, or what sets you apart? All informative materials help to gain trust and build an authentic brand. And here lies the great benefit of hiring one.  

2. Write engaging copy to energize your target audience

Understanding the target audience is the key part of copywriting. The audience prefers informative copy to get the best solutions or services to overcome their problems.

With SEO copywriting, you get optimized with relevant keywords, proper formatting, internal links, and engaging copy. 

You may notice the PPC (pay-per-click) strategy on social media, i.e., Instagram. But with copywriting, you can easily entice your new, loyal, and potential consumers to go to the sales funnel without investment.

3. Write a killer hook in your sales copy

“Every product has a unique personality and it is your job to find it.”
– Joe Sugarman

The same line goes to different stages of the buyer’s journey. Some customers intend to look for relevant information rather than purchase. And others might be ready to buy a product if the copy influences them with useful information. 

SEO copywriter’s in-depth knowledge of particular niches and product research help to craft sales-oriented content. From small to eCommerce businesses, they help to attract new leads and convert one-time buyers into lifelong ones

4. Writing meta tags in knowledge-base articles

Meta tags are snippets of HTML code that help to increase the website’s visibility on search engines.

With accurate meta titles and meta description tags, you can highlight your business page’s main topic and purpose on the SERPs. 

But for that, you need to write it uniquely and originally by optimizing it with the main keywords.

To avoid keyword stuffing, an SEO copywriter accurately implements the tags and gives a compelling reason to click the page link. 

5. Improve your website rankings

No matter how optimized your webpage is, without quality content, you can’t achieve higher rankings on different SERPs. A tech-rich SEO copywriter ensures a rich index of content by fulfilling audiences’ queries. 

Google counts users’ activity on your site, including the average time on a page and the number of pages per session.

Also, organic traffic adds extra value to your site. With informative and sales-oriented content, your site will be able to get effective traffic.

After going through copywriter strategies, let’s explore what’s ghostwriting and what ghostwriting means.

What is a Freelance GhostWriter?

A freelance ghostwriter is a professional writer hired by clients who offer a piece without claiming copyright. From business content, like blog posts, website copy, or social media content, to personal brand-building content, they help to build your unique voice. 

In short:

  • Ghostwriters write for companies for payment but won’t claim any official copyright for those content. 
  • The ghostwriter has SEO knowledge, working experience in several industries, and types of ghostwriting. 
  • Work as a professional blogger aiming to draft technical business content by developing clients’ ideas. 

 You must be thinking about: why you should hire one after acknowledging what a ghostwriter means.

Go through the next section and get your answer. 

Benefits of a Professional GhostWriter

Benefits of a professional ghostwriter - Infographic

Apart from AI ghostwriters, professional ones have the power to create a strong marketing strategy both online and offline. As you know, consumers rely on those services or products that give in-depth knowledge.

For more details, let’s check out below:

1. Understand top-notch content marketing strategy

Content marketing strategy is about developing and creating engaging content to grow traffic. The role of a ghostwriter is to provide the right message that addresses current and potential users’ pain points.

Also, they focus on understanding audience personas and your business mission to execute the brand story effectively.

2. Write a wide variety of engaging content

Great content helps to achieve your goal, but how you deliver it defines its actual success.

And yes, here lies the importance of hiring one. Because ghostwriters aim to deliver higher ROI with better engagement, they perform everything from Authority content to the how-to guide, research pieces, and others. 

Note: Professional ghostwriters are capable of writing several topics, so it depends on your business niche. 

3. Create exceptional SEO-optimized content

Do you want to rank in search engines like Google, Bing, Yahoo, Baidu, and others? SEO-optimized content builds a route between searchers and search engines to fulfill your desired goal. It could be a blog post, product, landing page, or others. 

The ghostwriter crafts unique SEO content by placing target and long-tail keywords in the title, header tags, and body text. And the objective is to meet searchers’ queries and make them “sticky.”

4. Deliver blog and service content faster

Whatever your business niche and demands are, from one-site content creation to third-party guest blogging, they have the potential to meet the deadline.

As a time saver, they allow you to devote your valuable time to other business work. From leaders to personal brand-building missions, they help you in every stage. 

5. Don’t get the credit for content

Ghostwriters help companies and personalities achieve their business goals by highlighting brand specialties without credit.

They work closely to get an idea about your targeted traffic, pinpoint the brand voice, and unify it across all writings. Your task is to share your ideas, and the ghostwriter ecommerce implements those ideas coherently and concisely.

So now that we know the basics and importance of these two scribers, let’s identify the core difference in the next section.

CopyWriter vs. GhostWriter: What are The Major Differences?

The major differences between copywriter and ghostwriter - Infographic

The major difference between copywriters and ghostwriters is the ownership of content credit. Apart from this, they have other distinctions. 

Let’s go over them below: 

1. Industry-expert Niches 

Copywriters know the trick of writing compelling pieces to connect with the target audience and make them regular ones.

On the contrary, Ghostwriter’s specialty lies in educating users about your brand or service.

2. Skill Level

Copywriters have problem-solving, interpersonal, research, technical skills, and other core skills to make masterpiece content.

On the other hand, ghostwriters have flexibility, organizing ability, creativity, and other content-writing skills. 

3. Real Purpose of Writing

Copywriters convince people to take action (i,e, Buy Now) to ensure a successful customer buying journey.

But the ghostwriter establishes an authentic brand value in consumers’ minds that emphasizes them to rely on your service. 

4. Types of Content

Ad copy, email, technical copywriting, SEO, and creative or direct response copywriting are made by copywriters for advertising and marketing purposes. But books (fiction or nonfiction), memoirs, speeches, blog posts, and others are crafted by ghostwriters. 

After going through differences, it’s time to make a decision about which one suits your business.

Without more talk, let’s get started!

CopyWriter or GhostWriter: Which One is the Best for Business?

As you know, professional copywriters and ghostwriters both have SEO knowledge that helps you to rank higher. But the question is: which one meets your business demands?

Here, we discuss some key things below:

  • You have great ideas for your eBook but have no time to write them.

In this case, as an author, you can hire a ghostwriter. Why? The ghostwriter is the perfect editor for eBooks or literature. Also, you don’t need to worry about thinking deadline.

  • Your business goal is to focus on higher ROI.

As we all know, Return on investment (ROI) is a calculation that identifies how well an investment performs. It can be advertising, campaigning, or others to reach targeted audiences and increase sales.

To fulfill your goal, a copywriter has the ability to create actionable copy that fulfills your targeted ROI. 

  • You need SEO-friendly content to rank higher for certain target keywords.

Both copywriters and ghostwriters have the potential to serve you SEO-optimized content for blog posts, web pages, and others.

And with this craft, you can easily rank higher on search engines for your targeted keywords.

  • Aim to implement social media marketing strategy perfectly.

Social media marketing strategies for small businesses or enterprises help to achieve your branding and marketing goals.

Here, you can hire ghostwriters or copywriters, but you need to ensure their experience level.

So, what’s your business goal? Decide first and then hire one. But how do you find a freelance ghostwriter or copywriter?

Go through the next section to adopt in-depth hiring procedures.

4 Advanced Steps to Find a CopyWriter or a GhostWriter

Steps to find a copywriter or a ghostwriter

Need to highlight several steps to leverage the best ones, platforms, and others. 

Step 1: Map out your project to choose the right one

Does your business need to outsource web content writing? Who is your targeted customer? What are the needs and pain points of your business?

For example, your goal is to expand outreach, increase credibility, or build brand value. 

Step 2: Decide between a full-time vs. freelance writer

Suppose your business or service is to launch new products of jewelry, fashionable items, or others and have a limited budget to hire one. The freelance one suits you.

But for creating consistent content to hold your company’s position and have the budget, the full-time writer is the best fit.

Step 3: Decide content types to fulfill your business goal

Now that you set your business objectives, it’s time to note down which type of content you need.

For example, (a) social media content for Facebook, Twitter, Instagram, or others to serve an engaging copy. Or (b) blog posts to educate audiences and provide solutions to overcome their difficulties. 

Every content type has its own perspectives. If you go with scenario one, the copywriter is the fit. But for another scenario, you can hire a ghostwriter.

Step 4: Places to get the right one for your project or business

In digital marketing, finding an expert copywriter or ghostwriter is the most challenging task. Also, it may be tempting to go with the low cost inexperienced one. But in the end, you won’t get satisfactory results. 

Instead, it’s ideal to start with trusted networks, like

Google Search

You can start your search through Google by indicating the type of copywriter you are searching for, price, location, and other information.

As a giant search engine, a simple query like “copywriter” will give you millions of results. So, it is ideal to use your main keyword to find the specific one. 

How to find a copywriter google search

Social media

There are different social media marketplaces, but the most trusted and professional one is: 


The next best place to find freelance writers is LinkedIn. It is the world’s largest professional network with a record of advanced to beginner levels. Education, work experience, connections, testimonials, and others are available.

You can search for people by filtering industries, service categories, keywords, and others.

You now have everything to find one; it’s time to meet and confirm one. 

What to Look for When Hiring a GhostWriter or CopyWriter?

The most important question that may come to your mind when you want to hire one is? Also, finding a professional and creative copywriter or ghostwriter is time-consuming. You can’t hire anyone without identifying their skill set, experience, and prior work sample (if they have any). 

Here we mentioned the top 5 tips to keep it simple and effective. 

Make Sure the Candidate Has Qualifications 

Qualification is an important part of hiring one. By reviewing your potential candidates’ resumes, you can get an idea about their skills.

Also, make sure their qualifications suit your business purpose. 

Check Their Persuasive Writing Style 

Copywriter or ghostwriter both represent you and your business to the audience. And to engage your readers or buyers with your message, you need informative and convincing writing styles.

So, before selecting one, take a test or review their previous projects (if they have any) to justify their skill.

Check Out if They are Reliable, Professional, and Passionate

Whatever your hiring goal, freelancers or experts, you need to pay attention to their passion, working experience, and dedication to meet the deadline.

Also, you can consider their asking questions, like whether they are relevant to the work you want them to perform, your business or services information, and others. 

Pay Attention to their SEO Content Techniques or Knowledge 

Some candidates have prior knowledge about Search Engine Optimization content strategies like keyword placement times, meta description, structure (H-tags), and others.

If you want to see your page on Google’s 1st page, these strategies help to achieve it. 

Check Out Their Availability

Remote or in-office availability is an important part of a copywriter or ghostwriter.

So, make sure the candidate maintains the office schedule. For remote candidates, you need to confirm that they have a computer and well-performed internet to complete the assigned work. 

What Questions to Ask a CopyWriter and GhostWriter?

It’s time to complete the recruitment process and hire a suitable one for your business.

Before that, let’s take a look at some important interview questions below:

CopyWriting Interview Questions to Ask

Here we enlisted five must-asked copywriter interview questions. But to fulfill your brand goal, you can add more in your interview session.

For now, let’s take a look at below: 

What types of copywriting have you done in the past? 

The question is important to justify the freelance copywriter’s experience and versatility so that you can compare them with your business goal.

For example, landing website page sales need a different set of skills. Also, copy for creative ads, product descriptions, and others requires a persuasive approach. 

What strategies do you follow before writing a piece of copy?

By asking this question, you can get an idea about the copywriter’s research procedure to reach the target audience and plan to adopt the company’s voice.

How do you compose Search Engine Optimized content?

Search volume, related keywords, and checking out top-performing similar pieces are the main thing to create SEO content. Also, some may have knowledge of different copywriting software, like Yoast SEO.  

What is your content writing style and tone?

Content writing tone and style vary on audience preferences or brand tone. For example, web content copywriter, focus on your service or brand tone.

But social media is different in forcing the audience to take an action they need to focus on their interest. That means the question helps you to identify their audience research planning. 

How would you handle multiple copy updates of services?

If you want to hire an experienced one for your business, you need to justify their time management, tasks, and deadlines meeting abilities.

Also, you can identify their potential to make a decision on which work is important and how to manage the workload.    

GhostWriting Interview Questions to Ask

Are you thinking about how to hire a professional ghostwriter for the blog? Here we enlisted some important interview questions you can ask before recruiting one. 

What genres/niches do you love most in writing? 

Most ghostwriters have experience in multiple genres. With this question, you get an idea about their favorite or experienced genre so that you can look forward to your business needs. 

How do you plan or research to complete an article? 

You can ask this question to justify ghostwriters’ research process, skills, and experience of prior works.

They can give you an overview of their writing process if they track up-to-date content marketing and digital marketing trends. 

How do you manage multiple projects at once?

You must be seeking an employee who has the ability to manage time and make instant decisions based on emergency work.

By asking this question, you get an idea about their workload managing power. 

Which writing software do you prefer to justify your content? 

Well, a professional ghostwriter has experience working on different writing software to ensure high-quality and SEO-friendly content.

For example, Grammarly, Hemingway App Editor, Surfer SEO (for SEO writing), Headline Analyzer, and so on. 

Do you have any writing portfolios or experience?

A portfolio plays an important role in getting an idea about how ghostwriters engage audiences with their content and writing skills.

So, before hiring one, you can go through their previous work or ask about their working experience with other clients.

After going through several interview sessions, you must consider hiring a freelance content writer between a copywriter and ghostwriter. Curious to explore: Copywriter’s or Ghostwriter’s Fees and how they charge?

Scroll down to the next section!

How Much Do A CopyWriting and GhostWriting Cost? 

The most important information you need to observe before hiring a suitable candidate for your business or brand. Professional and expert writers demand high as per their working experiences, skills, niche, and industry expertise.

Let’s check out below to explore more:

1. General Blog Content$0.06 Per-Word
2. Technical Content$0.09 Per-Word
3. Website’s Service Page Content$0.09 Per-Word
4. Social Media Content$0.013 Per-Word
5. Product Description’s Writing$0.07 Per-Word
6. Email CopyWriting$35 Per Copy
7. Press Release$0.06 Per-Word
8. Case Studies$0.013 Per-Word
9. Google Ads Content Writing$12 Per Copy
10. Guest Post Content Writing$0.06 Per-Word
11. eBook Content$0.05 Per-word

Compare with Other Content Writers for Getting the Best One

Still deciding between ghostwriter and copywriter, which is the best fit? As mentioned earlier, they work in similar niches apart from eBooks, autobiographies, or other books.

In the hope of helping you, we enlisted other comparison articles below:

Do you want to explore more about writing services more? Check out the Ghostwriting service section!


Before heading to the conclusion part, we’ve crafted quick highlights of this article for you that help you to remember the topic easily:

  • The copywriter is a professional scribe aiming to derive customers into the sales funnel through convincing articles. Hiring one is the best choice if you use writing for marketing and promotional purposes.
  • The ghostwriter is a creative one hired to write under someone else’s as the author. You can hire one if your business aims to create brand value and educate people about services.
  • Both writers have their pros and cons, so it is ideal to read those factors before hiring one to boost your sales and conversions.   

FAQs on CopyWriting and GhostWriting Differences

Why do some clients choose a ghostwriter?

Ghostwriters aim to serve engaging content without claiming ownership. Also, their SEO expertise helps to create a strong brand value. That’s the main thing why clients choose a ghostwriter.

What are the responsibilities of a copywriter?

Let’s check out the core responsibilities of a copywriter below:

● Writing engaging, clear, and error-free content reflects the brand’s voice.
● Collaborate with clients to acknowledge their target audience, business tone, and message. 
● Collaborate with PR and marketing departments for brainstorming or formulating ideas.
● Have the ability to develop several marketing materials.
● Edit and proofread copy as needed. 
● Apply SEO principles to ensure copy’s reach.

Why should I hire a Copywriting and GhostWriting Agency?

You get a professional in-house content writing team, SEO expert, and digital expert team by hiring a copywriting and ghostwriting agency.

Also, you don’t need to be worried about time management and the quality of writing. 

How long are turnaround times? 

The turnaround times may take a week or more depending on project challenges, the expert level of the wordsmith, and follow-up editing. 

Who owns the copyright of content?

If you hire a freelance ghostwriter, you can own the copyright of the content. Some cases. copywriters also may take credit, but this depends on project criteria and discussion.


We have uncovered all possible differences between copywriters vs. ghostwriters for your business.

Now, the decision is yours to choose the best one and increase your bottom line.

Feel free to share your thoughts about this comparison guideline.

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    Shawon Bala Nath

    Shawon Bala Nath

    Shawon is a creative content writer, having experience in different niches like photography, fine arts, ecommerce, and dropshipping. As a long-serving content writer, she is devoted to providing reader-friendly and high-grade blog articles, product reviews, and copywriting content with proficient research and idea sharing.

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